The design and development of apps has in many ways become easier over the years. Today there are tools and development kits that make it possible to fairly easy put an app together that actually works. The app can also easily be released on a market (if accepted by the 'platforms') . An app does not have to be manufactured, packaged and shipped. At the same time, it seems as if many of today's most influential interactive products are actual products, that is, they are made of materials, have a shape and form and have to be manufactured. It is of course possible to see software design and product design as similar in the same way as we can see similarities between many design fields. But the similarity is usually on a more abstract level than seems to be usually understood. Software design is, even though to some extent similar, it is radically different from product design. In a great article about Silicon Valley industrial designers, Bill Webb (at Huge Design), is
Interaction Design, HCI, Philosophy of Design, Technology and Society