Sunday, January 08, 2006

Simply Google

In one of his latest essays "The truth about Google's so-called simplicity" Don Norman discusses the simplicity of Google, or especially the first page of Google's web site. Norman argues that Google "is deceptive. It hides all the complexity by simply showing one search box on the main page". The main argument from Norman is that all the other search sites offer much more on their first page, but at Google you have to click to a second or third page to get to other functions than the plain and simple web search.

It seems that Norman finds this to be problematic and not "fair". I think that Norman touches upon another issue that for a lot of people is more important than the ease of use of many functions, and that is separation. Norman writes "Why isn't Google a unified application?". I think we can argue the opposite, namely that it is exactly that fact that has made Google so successful. It might be the case that people don't like "unified" products. We know from the field of home electronics that the most successful products are simple and often single function based. Almost all attempts to design multi-purpose products have failed. This can be seen in many other design field as well, like for instance kitchen utensils.

So, maybe Google strategy to be "deceptive" and not to build it first page design on its organizational structure (another argument from Norman) is what people find attractive and useful.

However, as with all designs, people get tired of a design and want variation, and one day we will see someone who designs a new search page in a (probably completely different) way that will attract peoples attention away from Google.

For any committed designer (and design student) a design like is a perfect object for analysis and critical reflections around quality and design principles, especially to compare and contrast the Google site with other (equally successful) but totally different designs and try to make sense out of the differences. This is probably one of the best learning activities that will prepare a designer for any future challenges.


Apurva said...

Erik, one of the ideas that Google employed on their website once the move to content-heavy sites began, was to have a personalizable This helped people to have all they want on their first page from any computer they went to, without compromizing the simplicity of the original page. I think this is not being used by a lot of people yet, but there is a lot of strength in this functionality. The easier and simpler interface is not intimidating to most people. It is sort of a brilliant example of both standard, and customizable design, making it a pretty good specimen of universal design.

Erik Stolterman said...

Yes, I think you are right. I think they have managed to design their site to fit both inexperienced users and professional users. We know from research that making something customizable is not an easy task. There are son many examples of the opposite, maybe Word is one good example of a highly customizable software that mostly seems to confuse users. So, Google is probably one of the best examples yet where of a good design, and you are probably right that more people will use the possibility to personalize their Google view.

Anonymous said...

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Anonymous said...

my link:
Simply google


Mark said...

I reaaly like it has most of the usefull feature of Google on one page

chakib alami said...

Simply Google - Alami Chakib


I think Simply Google is fantastic for finding new tools or exploring
options you hadn't yet considered, but I wouldn't consider it to be
easier to use than the standard Google
home page for the average user. Simply Google is located on the Web at :

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