An excellent design "Out of the box"

I do not often write about particular designs on my blog but when I saw this video today I felt the urge to do so. The design is to me a wonderful example of a design composition that manifests many different aspects of interaction design. The design is all about the confluence of the physical and the digital, about embodied and tangible design. It is an excellent example of how a design creates a space of possible actions (a concept I have developed elsewhere). And also what inscription might look like in the meaning of Bruno Latour. The design shows that when design is cared for and the user is considered -- a great design can follow. Take a look!