Misconceptions about the Science of Design

In a New York Times article, Lance Hosey writes, "A revolution in the science of design is already under way, and most people, including designers, aren’t even aware of it." The articles reports on recent research that has shown how different aspects of color, shapes, patterns, motives, etc lead to particular reactions in humans. For instance, the color green can boost creativity  motives from nature can make people more efficient. Hosey mentions some more examples. The author makes the case that "if every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you."

This is an amazingly confused and misguided article. I will soon post a more detailed critique.

[Ok, I wrote this about a month ago and I have not yet posted "a more detailed critique", I think it is quite probable that there will not be any such posting.]