Wednesday, January 06, 2016

Film documentary: Design Disruptors

A new documentary is soon to be out. It is called Design Disruptors and  is presented like this

"Today’s most disruptive companies have a new guiding principle: a fierce focus on customer-centric product design. DESIGN DISRUPTORS features an elite group of 15 disruptive companies—valued at one trillion dollars combined—who share the perspectives and sacrifices necessary to upend age-old industries and disrupt the status quo."

You can find a trailer here: https://vimeo.com/140875675

It is amazing to see how design has transformed as an approach in the last couple of decades from being seen as the effort to decorate existing products and making them aesthetically pleasing to now being understood as a approach that promises disruptive innovative outcomes.

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