Friday, May 05, 2017

Book Note: Byung-Chul Han "In The Swarm"

I am reading my second book by Byung-Chul Han. The title is "In The Swarm: digital prospects". Han is a professor of philosophy and cultural studies in Berlin. His books are very short, this one is about 80 short pages. I mention that since it means that you can more see his books as long articles.

So, I will only here comment on the notion of the 'digital swarm' that is the core idea of the book.
Contrary to many other theories of what the digital revolution has led to, Han argues that it does not lead to increased broad political and community involvement. The reason for this is that what we see as a consequence of digital media is not a establishing of a 'mass' or 'crowd' or any other social construction that has a 'soul' or a 'spirit'. Instead, the digital swarm consists of 'isolated individuals', there is no 'we'. There is no "internal coherence. It does not speak with a voice" (p 10).

This 'swarm' has, according to Han, characteristics that do not correspond to the popular image of what social media leads to or can do. One is that it leads to a "gathering without assembly--a crowd without interiority". Sometimes these individuals come together in gatherings, for instance in "smart mobs". Han continues, these individuals "collective patterns of movement are like swarms that animals form, fleeting and unstable. Their hallmark is volatility." (p 12). 

To me, this type of language makes sense in relation to phenomena we experience on social media. Large swarms of people 'liking' and supporting a protest during a fleeting moment in time, just to move on, to the next 'issue' or 'cause', without creating or constituting a sustainable structure or foundation that can engage with real issues, in real time.

Of course, we all know examples where social media truly makes a difference and have influence our society. however, Han's reflections are, in my view highly interesting and raise a lot of questions. I am eager to read more in this book, even though it has already been valuable enough to me.

No comments:

Featured Post

Why Design Thinking is Not Enough

If you go to Youtube and look for "design thinking" you will find a large number of videos with TED talks and other talks all expl...