Nice review of our book "The Design Way"

Linda Naiman, founder of Creativity at Work, has written a very nice review of our book "The Design Way". I really appreciate her review because she is seeing the big picture and understands what we are trying to do.

She writes that the authors "offer not a recipe for design practice or theorizing but a formulation of design culture’s fundamental core of ideas."

She also writes "The Design Way provides a broad and deep understanding of design as a philosophy and a practice. It offers illuminating insights for leaders and managers interested in bringing the design way of thinking to business."

Take a look https://www.creativityatwork.com/2011/08/12/design-way/