Linda Naiman, founder of Creativity at Work, has written a very nice review of our book "The Design Way". I really appreciate her review because she is seeing the big picture and understands what we are trying to do.
She writes that the authors "offer not a recipe for design practice or theorizing but a formulation of design culture’s fundamental core of ideas."
She also writes "The Design Way provides a broad and deep understanding of design as a philosophy and a practice. It offers illuminating insights for leaders and managers interested in bringing the design way of thinking to business."
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