I just received my copy of the book "101 Design Methods -- A Structured Approach for Driving Innovation inYour Organization" by Vijay Kumar. This is one of quite many similar books that have been published the last few years, that is, a book that contains a large number of design methods nicely but briefly described.
I have always like this type of book even though I never really use them myself. The same is true for "101 Design Methods". The book contains many of the popular design methods that are used today and Kumar has organized these methods by providing "A Model of the Design Innovation Process".
This model is, in my words, a schema that helps designers think about the design process, what activities are involved, and how the different activities relate to each other. It is a nice schema that invites for further exploration.
Kumar does not discuss design in terms of phases or steps, instead he talks about "Seven Modes of the Design Innovation Process". For each of the methods, Kumar then presents benefits, input, output, and when to use. He also presents "what it does" and "how it works". Everything is well presented and the methods are pedagogically introduced, each on two pages.
As for many of the similar books that introduce methods and techniques in a condensed form, this book also have the same issues. I believe that for someone who is already trained in design and has internalized designerly thinking and is experienced in the design process, a book like this works well. The book then becomes a handbook, a repository, a memory support, an inspirational source for when a designer has to select how to approach a task. For a designer, the descriptions are enough to inspire how to do something based on previous experience, and then they can adapt and adopt the method to the specific situation and need. The two page description reminds the designer of potential methods and also about the core aspects of the method.
However, for someone who is not trained in design, who does not think in a designerly way, the book does not give the same support. Instead, it may even be misleading in the sense that it portraits design as a process of activities that all seem fairly straightforward and "simple". It may appear that given the situation at hand you just decide what you need, or what "mode" you are in, and then uses one of the methods for that purpose. However, this is not the way design works. The complexity of even the "simplest" design situation and process never means that there are obvious choices of methods or techniques.
What we face today with the enormous success of design as a solution to most problems, such as 'innovation' in Kumar's book, is that design is being transformed from a process requiring competence and skills that takes time and effort to achieve into a "quick fix" approach where it is all about picking the right tools. It is as if we would take a traditional carpenters workshop, pick 25 out of the several hundreds of tools in there, arrange them conceptually in relation to what a carpenter does, and expect anyone to be able to do carpentry and achieve high quality furniture. We all know that is not possible. To be a skilled carpenter means to know what tool to use, when and how to use them, and to recognize improvement and quality of outcome. None of these skills are intrinsically part of any method or tool. The skill to be able to think and act like a carpenter is what carpentry is all about.
So, even though I am very happy with the way design has reached the status of today, that all companies and organizations want to be design thinking organizations, I am less happy with the way that this success is manifested in books. The book described above is definitely needed and is a great contribution to many designers. But what we need is more books that can help people to understand design, what it means to be a designer, that can support them in their struggle to develop as a designer. We need books about design that accepts that it is not a "quick fix", not a question of using the right tools, not a question of selecting the right method, but that design is a way of thinking and approaching the world with the purpose of change. And we need books that can do this in an intelligible way that intrigues non-designers and make them understand that the effort needed is worth it if they want to become a designer.
If you go to Youtube and look for "design thinking" you will find a large number of videos with TED talks and other talks all expl...
In the midst of today's glorifying of design as an approach that can achieve anything, there is an unflattering stroke of hubris. Of cou...
Evgeny Morozov is an author who just published his new book " To Save Everything-- The Folly of Technological Solutionism ". Moro...
When my students in my graduate design theory course have to do interviews with practicing designers (combined in this year's class, abo...